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Why Willing Beauty?

Better-for-you ingredients

Because what goes on your skin goes into your skin, Willing Beauty is committed to formulating with the utmost attention to efficacy and human safety, developing clean products that avoid ingredients linked to harmful health and environmental effects.  Plus it’s free of harsh chemicals, toxins, parabens and synthetic fragrance, making it a better, healthier, choice.

~ The only products on the market with our proprietary HY+5 Complex™.

~ Formulated for all skin types, including sensitive skin.

~ Safer, more mindful ingredients selected with human health as a top priority.

~ An affordable regimen with proven results.

100% Happiness Guarantee

Your skin’s happiness is our guarantee. If you are not completely satisfied with your purchase, we will take it back anytime and give you a full refund.  Yes, a FULL refund, including shipping!

Buy 3 Get 1 FREE

What?  YES!  For every three items you purchase, be it a full regime or a tube of XO Lip Shine, you will earn free product.

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